Kolkata, 23rd October 2025:
The City of Joy witnessed an electrifying spectacle as Pitch To Get Rich — India’s first-ever fashion entrepreneurship reality show — rolled out its pre-launch “Men in Black” city activation across Kolkata.
In a bold and visually stunning move, over 40 individuals dressed in sleek black suits carrying gold briefcases branded with Pitch To Get Rich made their presence felt at some of Kolkata’s most iconic locations — including KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street, and the High Court area.
The activation instantly caught public attention, creating a viral buzz both on-ground and across social media, as onlookers tried to decode the mysterious and powerful “Men in Black” takeover.
“The activation reflects the core idea of the show — power, ambition, and opportunity,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative mastermind behind Pitch To Get Rich.
Adding to the momentum, the Kolkata and Mumbai activations also marked a strategic collaboration with Mr. Golubhai Badalia, a globally renowned diamond merchant and UHNI investor, as he steps into the dynamic world of fashion, investment, and entertainment.
Mr. Badalia, celebrated for his unparalleled expertise in diamond grading, sourcing, and design, and known for his diversified investments across equity, pre-REITs, AIFs, and pre-IPO ventures, joins the platform as a key investor, bringing unmatched financial acumen and credibility to the show’s entrepreneurial vision.
Pitch To Get Rich offers India’s aspiring fashion entrepreneurs a golden opportunity to pitch their innovative business ideas to an elite panel of investors and fashion icons. The star-studded lineup features Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra, who will evaluate and fund emerging fashion-led ventures with an impressive investment pool worth ₹40 crore.
The highly anticipated show premiered on Diwali, 20th October 2025, exclusively on JioHotstar, setting a new benchmark for fashion, innovation, and entertainment in India.
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